Non Sibi Pro Bono

A service-learning branding project translating a local organization’s mission into a cohesive and accessible visual identity

Studio Assignment

This project was completed as part of a visual communication and advocacy course. Working in teams, we partnered with a local organization to develop a brand identity that clearly communicates its mission and values. The project emphasized collaboration, research, and the application of design principles across multiple platforms, with a focus on creating meaningful and effective visual communication for a real client.

Project Description

This project was developed through a service-learning partnership with a horse ranch on Lake Pontchartrain that provides equine therapy for individuals with physical, emotional, and cognitive challenges. Our team focused on building a cohesive social media presence, creating platform-ready mockups and a system of original vector illustrations to improve visibility and engagement. The final identity uses a calm, nature-inspired visual language that reflects the ranch’s therapeutic mission while prioritizing clarity, accessibility, and warmth.

Worked as part of a collaborative team to develop the visual identity system, including social media design and vector-based graphic assets. Contributed to concept development, visual direction, and the creation of illustrations used across digital platforms.

The visual system draws from natural tones and organic forms to reflect the ranch’s environment and therapeutic focus. Soft color palettes, illustrative elements, and consistent graphic language were used to create an approachable and cohesive identity across all touchpoints.

year

2025

timeframe

1 month

tools

Adobe Suite